A book will only survive in the marketplace these days with a good publicist. Fortunately, I had one of the best there is for HAPA GIRL.
I recently had the opportunity to meet him, Gary Kramer, when we went to the movies at a film festival. (Gary is also an independent film critic and has published extensively on Latin American films as well as indie films. Believe me, he is a film encyclopedia!)
What does a book publicist do? He can get your book reviewed in major publications (in my case Time Magazine–the international Asia edition; Christian Science Monitor newspaper; Honolulu Weekly; many online sites; etc.), make sure it winds up on blogs, the publishing house’s website, featured books section, and how it is written up in the catalog. He’s also responsible for most of the ad copy that will be introducing your book to the world.
(In the case of Temple University Press, as with many publishing houses, there are separate people who work on booking readings for authors, other aspects of production, including the design–inside and out–and what have you.)
So for all those aspiring authors out there who are curious about how publishing works, today’s post is in honor of the hard work of one of the many people working behind-the-scenes in publishing.