I’ve been working with my publisher and cover designer as they tweak the cover for my new novel Dragon Chica, which is coming out this October.
Although that sounds like a long way off, it isn’t in publishing terms. The Advanced Reading Copies have to go out this month for reviews!
Elements from the cover will be used as a design element within the book as well…so this will affect the schedule for getting the book typeset…and then off to the publisher. Then it takes a good month after that to get the book from publisher to distributors’ warehouses. Then more time to get the book actually into stores.
So it’s crunch time!
Some publishers don’t allow authors any say (or much say) in the cover design at all, so I feel very fortunate that my publisher, GemmaMedia, is consulting me on the process. It’s been fascinating to watch the various stages of the cover design…and there’s still more work to be done.
But today I found an interesting article in the Wall Street Journal about the 50–yes fifty–covers that were designed for the U.S. debut of Stieg Larsson’s The Girl with the Dragon Tattoo. It really clearly describes the process of thinking and re-thinking that publishers have to go through when they try to come up with a winning cover: color, theme, what is evoked, what isn’t. Will it appeal to readers? Do book retailers like it? Does it stand out on the shelf?
You can check out those covers, including the winning design and several of the rejected ones, here: Stieg Larsson covers
I can’t post all the design elements for my book, DRAGON CHICA, yet, but you can bet we are putting a lot of thought into it!